Citroen has confirmed its return to the iconic Deux Chevaux lineup for its next generation electric city car, the 2CV, which will launch at £15,000 in Italy in 2028. This revival marks a strategic shift to cater to Europe’s growing demand for affordable EVs amid fierce competition from rivals like Fiat and Stellantis. The 2CV’s design will draw inspiration from its storied past, blending retro aesthetics with modern innovation. CEO Xavier Chardon emphasized that the new model aims to rekindle buyer interest in a stagnant European market by prioritizing simplicity and accessibility. As part of this effort, the 2CV will adopt a snail-shaped silhouette, reminiscent of its 1940s predecessor but adapted to reflect Citroën’s latest ELO concept. The company plans to debut the model at Stellantis’ investor day in Michigan, where it will also showcase its reimagined styling. While competitors like Fiat aim to replicate the 2CV’s name and frame, Chardon stressed that the brand will focus on delivering practicality rather than complexity. This move signals a broader trend toward democratizing electric mobility, with the 2CV potentially becoming a symbol of everyday convenience and inclusivity.
